Email marketing isn’t dead—it’s evolving. With the right tools and strategies, you can turn your email list into a revenue-generating machine. Whether you’re a small business owner, a marketer, or a solopreneur, mastering marketing automation trends and marketing automation best practices can save you time while skyrocketing your conversions.
And guess what? You don’t need a massive budget to get started. Platforms like GetResponse make it easy to automate campaigns, segment audiences, and track performance—all without needing a tech degree.
In this guide, we’ll break down the latest marketing automation techniques, compare costs (including the burning question: How much does ActiveCampaign cost?), and show you real-world email nurture sequence examples that convert.
Why Email Marketing Still Dominates in 2025
Despite social media and chatbots, email remains one of the highest ROI channels. Why? Because people still check their inboxes daily. But blasting generic emails won’t cut it anymore. You need:
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Personalization (beyond just “Hi [First Name]”)
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Smart segmentation (sending the right message to the right person)
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Automation (so you’re not manually sending every email)
That’s where GetResponse shines. It’s packed with features like Gmail automation, drag-and-drop workflows, and AI-powered optimization to help you send emails that actually get opened.
Marketing Automation Trends You Can’t Ignore
Staying ahead means leveraging the latest trends:
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Hyper-Personalization – Use dynamic content to tailor emails based on user behavior.
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AI-Driven Optimization – Tools like GetResponse use AI to predict the best send times and subject lines.
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Interactive Emails – Polls, surveys, and clickable elements boost engagement.
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Automated Customer Journeys – Set up a customer journey email examples-based flow that nurtures leads without manual work.
If you’re still sending one-size-fits-all emails, you’re leaving money on the table.
How to Set Up Marketing Automation (The Right Way)
Wondering how to set up marketing automation without overcomplicating things? Follow these steps:
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Define Your Goals – Are you driving sales, nurturing leads, or boosting retention?
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Map Your Workflow – Sketch a marketing campaign workflow to visualize touchpoints.
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Choose the Right Tool – GetResponse offers pre-built templates for sales email sequence templates and email journey examples, so you don’t start from scratch.
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Segment Your List – Split contacts based on behavior (e.g., buyers vs. window shoppers).
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Test & Optimize – A/B test subject lines, CTAs, and send times.
Pro Tip: Start with a simple email nurture sequence (like a 5-email welcome series) before diving into complex automations.
ActiveCampaign vs. GetResponse: Which One’s Worth It?
A common question: How much does ActiveCampaign cost? While it’s a solid tool, pricing can get steep as your list grows.
GetResponse, on the other hand, offers competitive pricing with features like:
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Autoresponders & workflows
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Landing pages & webinars (unlike many email tools)
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Advanced analytics to track ROI
For most businesses, GetResponse delivers better value without sacrificing power.
Real-World Email Automation Examples That Convert
Need inspiration? Here are some proven sequences:
1. The Welcome Series (Nurture Leads)
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Email 1: Thank you + set expectations
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Email 2: Share a helpful resource (blog, video, etc.)
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Email 3: Introduce your product/service with a soft CTA
2. The Abandoned Cart Sequence (Recover Sales)
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Email 1: “Forgot something?” + reminder
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Email 2: Social proof (reviews/testimonials)
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Email 3: Last-chance discount
With GetResponse, you can set these up in minutes using their drag-and-drop editor.
Final Tip: Work with a Marketing Automation Strategist
If you’re serious about scaling, consider hiring a marketing automation strategist. They can:
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Audit your current emails
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Build high-converting workflows
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Optimize for maximum deliverability
Or, save time by using GetResponse’s built-in templates and AI recommendations.
Ready to Upgrade Your Email Game?
Email marketing isn’t going anywhere—but how you do it matters. By leveraging marketing automation best practices, the right tools, and data-driven strategies, you can turn subscribers into loyal customers.
And if you’re looking for an all-in-one platform that makes automation easy, check out GetResponse. From Gmail automation to full-fledged customer journey email examples, it’s got everything you need to succeed.
